Testimonial & Case Study Videos
Your customers or team members telling your story in their own words.
Testimonial videos
A good testimonial sounds like the authentic words of a human being not like a script someone handed them. We sit down with our interview participants, talk to them about their experience and then edit their answers into a short but interesting story.
Most of the work happens before the camera rolls. We speak with each customer beforehand so we know their story and they know what to expect, then on the day it's a conversation rather than a Q&A.
What we make
- Short testimonials, 30 to 60 seconds with one customer.
- Case studies of two to three minutes, following a project from start to finish.
- Customer montages that cut several voices together.
- Vox pops. Quick, unscripted answers from lots of people, which work well at events and for campaigns.
- Cut-downs for social and your website.
Recent work
All workFAQs
Should we script what our customers say?
Please don't. We'll prepare questions so the key points come up, but the answers need to be their own words. Nothing kills confidence and authenticity like someone clutching to a piece of paper trying to remember multiple key messages.
How many customers should we feature?
For a case study, usually one. For a montage, somewhere between three and five.
How long should a testimonial be?
30 to 60 seconds for web and social, longer for a full case study. We can cut both from one shoot.
What if our customer is nervous?
Most are. The phone call beforehand helps a lot, and we never rush it.
Can you film customers interstate?
Yes. We regularly travel.
Let's get your customers talking
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Good Morning Creative · Melbourne